Oh The Places You'll Go..with Sass On The Go

So if you're wondering where I ended up this time, I'll give some hints. A famous fashion designer, beautiful gowns worn by many famous celebrities, and he's also the current Creative Director at Brooks Brother. If you guessed the amazing and talented Mr. Zac Posen then you are correct. You can also catch him as a judge on Lifetime's Project Runway.

 

So last week I had the pleasure of attending a meet and greet with Zac Posen. He spoke on his role as creative director an his women's collection at Brooks Brothers. When describing what "the Brooks Brother" women was he says " A woman that is creative, theatrical, with a strong mind and body. For the collection at Brooks Brothers he said that he focused more on transitional outfits. "You can go from work to out with friends."

One of my favorite parts of the talk was the Q & A portion. I didn't ask any questions but I still walked away with  some answers. He spoke on building your brand, getting your name out there, and how to start off as an up and coming designer. I was listening really hard for this part because my friend and I are in process of starting our own fashion business. "Your brand power is built on how many people you reach." he says. Brand power is very important for any business it also leads to  brand loyalty. Zac says "The customers like to feel like they have a connection with the creator." That is very true especially with social media making everyone's lives so transparent. I admit I am one of those people that follow certain designers, bloggers and celebrities. You get a chance to see what they like, what they're working on and you also get a chance to see that they are human just like everyone else.

Mr. Zac Posen being interviewed

 

Mr. Posen shares some wise words for new designers "as a designer you must immerse yourself in different cultures. Go to museums see what people are wearing and talking about , walk the stores see what's on trend." "Be true to yourself, make your vision your own. If you start to doubt yourself it's okay to take a step back, trust in what you do. Make it unique and create your response.  Find your own voice and know your fashion history." It is very important to know your history. That is very true, while in school I took a history of costume class, I learned a lot. In today's fashions styles and trends are repeating itself, if you don't know it's origins then you don't know what's coming next. He says "Luxury means Rarity", I truly believe that. You can never create something that's already created. You can take something and tweak it or make it your own, stand out in the crowd.

So what's next for Mr. Posen. As well as being the creative director for Brooks Brothers he is also launching an e-commerce site for his own Zac Posen line. He wants to create something that makes everything accessible to the customers, you can shop his handbags to his runway looks. He currently has a bridal line with David's Bridal. He also hopes to make clothes for women of all sizes and says that there is "no ideal shape" of a woman.

Zac Posen Brooks Brothers Collection
Image from Pinterest 

Gina Rodriguez in Zac Posen at the 2016 Golden Globes
Image from Pinterest

Truly Zac Posen for David's Bridal
  Image from Pinterest

                           

               

" Be driven by those you work with. Surround yourself with friends, food, and family." - Zac Posen



Oh The Places You'll Go!...Let's see what adventure is instore next!!